It all looks so easy - we see our man standing in a park all alone and then, from out of nowhere, he's joined by all of his friends and family. The truth is, it took weeks of rehearsals and hour upon hour of tricky choreography to make it seem so effortless and that was all before the dog got involved. See the finished ads here for yourself or click on any of the other small films to see just how it was all done...
We shot the commercial in a park on the outskirts of Buenos Aires in January 2007. In this clip, we see that holes were dug to make people disappear.
Because the commercial plays out in 'real time', timing in every movement was crucial.
Here we see how people were hiding, using the camera's perspective to be able to appear 'out of nowhere'.
Running away when the camera isn't watching. Sometimes it's as simple as that.
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